The Ultimate Guide to Omni-Channel Marketing

If you feel like you are juggling ten different apps to run your small business marketing, you aren't alone. Welcome to the chaos of multi-channel marketing. But there is a better way.

Multi-channel vs. Omnichannel

Multi-channel means you are everywhere (Instagram, Email, SMS). Omnichannel means those channels actually talk to each other. When a user abandons a cart on your website, do they automatically get an email, or better yet, a push notification on their phone?

Historically, achieving true omnichannel harmony required expensive enterprise software. Not anymore.

The Power of Push Notifications

Email open rates sit around 20%. Push notifications boast open rates north of 60%. By turning your website into a Progressive Web App (PWA), you gain the superpower of native push notifications, directly engaging your most loyal audience without them ever having to open an inbox.

Centralizing Your Marketing Stack

The key to omnichannel success for small businesses is consolidation. You need a centralized CRM where you can view a lead, see how they interacted with your AI agent, when they last visited your PWA, and then broadcast a campaign across email and push simultaneously.